Text 5594, 49 rader
Skriven 2006-09-17 19:25:28 av DAVE SACERDOTE (1:123/140)
     Kommentar till en text av BARBARA MCNAY
Ärende: Pre-War Scotch 242
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BMc> Heh.  For the record, I searched on "alcohol," "liquor," 
BMc> and variations on those two, and there was nothing liquid 
BMc> there. All kinds of glasses, bottles, and cabinets.

That probably wasn't specific enough.

BMc> Well, but is it possible or likely for somebody who's looking 
BMc> for "something unusual" and looking for ideas, to search 
BMc> through all those thousands of items for that "Aha!" item 
BMc> which might happen to be your Scotch?  Or do they pretty
BMc> much have to want Scotch or know about it on a grapevine in 
BMc> order to discover it?  EBay sounds like a wonderful way to sell 
BMc> your items to the world, until you go and see how many thousands 
BMc> of things there are to look through; it doesn't sound like a 
BMc> place to window-shop unless you have actual items or at
BMc> least categories in mind.  Is that the way it is, or have I 
BMc> quite a lot to learn?

Well, there's a learning curve for anything, Barb, so I wouldn't
worry about that if I were you.

It is possible to window shop eBay, but not as easily as it once was.
There are so many listings that it really helps to have an idea of what
you're looking for.  By starting at the main eBay page and browsing
categories, you can kill some time window shopping.

But it is more effective to sell by listing items as specifically as
possible. An analysis of the hits I receive on my auction shows that 
the majority of people landing at my auction are searching on a 
particular keyword - searching for the particular item I am selling -
and not randomly poking through pages of listings (though that does
happen, too.)

I have also found that people who have found my auctions via a 
keyword search usually spend more time reading my auctions than
people just browsing through.  The average keyword searcher spends
2 minutes 15 seconds on my listing, where as the average window 
shopper is only there for 25 seconds.  And people who spend a longer
time have been the ones who usually buy.

That's why it's worth it to spend some time researching items and 
writing good, thorough descriptions (and why I don't consider it a
waste of money to pay for the type of analysis software that lets
me know so much about my customers.)

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