Text 28632, 82 rader
Skriven 2009-09-12 06:21:00 av Dave Drum (1:124/311)
     Kommentar till en text av JIM WELLER
Ärende: Re: A & W
=================
-=> JIM WELLER wrote to BOB GEARHART <=-

 JW> From: www.brandrepublic.asia

 JW> Brand Health Check... A&W needs to revamp a tired and dated brand

 JW> Today, A&W has 360 outlets in the US.

 JW> A&W seems to have been flailing about for years in one of the most
 JW> competitive environments there is. KFC, Pizza Hut, McDonalds,
 JW> Jollibee, Burger King, Wendy's and Carl's Jnr are incredibly focused
     ^^^^^^^^^
Who they? Surely not a biggie player. 

 JW> on investment in their brands, brand experiences and innovation.
 JW> This has left A&W a small, dated, sidelined player in the category
 JW> with too few stores, no focused positioning and too much Americana
 JW> baggage.

IOW the marketroids are in charge and the sheeple follow right along.   Bv(=
 
MMMMM----- Recipe via Meal-Master (tm) v8.06
 
      Title: Shortbread Sheep *
 Categories: Cookies, Desserts, Snacks
      Yield: 16 servings
 
      2 c  Unsalted softened butter
      1 c  Sugar
      4 c  Flour
    1/4 ts Salt
 
  Preparation time: 25 minutes Cooking time: 20 to 25 minutes
  
  * 1990 3rd Place winner, Chicago Tribune third annual Food
  Guide Holiday Cookie Contest  

  1. Cream butter and sugar in large mixer bowl until light
  and fluffy. Beat in flour and salt. Knead the dough briefly
  until smooth. If dough is too sticky, add a bit more flour.
  (Dough can be refrigerated up to several days; soften
  slightly before shaping cookies.)
  
  2. Heat oven to 325øF. Have ungreased baking sheets ready.
  
  3. Pat half of the dough out on lightly floured surface
  to 1/2" thickness. Use cookie cutters to cut out desired
  shapes. Place cookies 2 inches apart on baking sheets. Bake
  until light brown on edges, 20 to 25 minutes. Cool on wire
  racks.
   
  Note: The sheep cookie cutter used by Koenig is a Hallmark
  cutter that is no longer available. A sheep pattern can be
  made out of cardboard and placed over dough; cut out the
  shape with a small knife.
  
  Third prize went to Betty J. Koenig, of Hammond, Ind., for
  her recipe for shortbread cookies in the shape of sheep.

  Betty uses a sheep cookie cutter to make these cookies. She
  suggests using your fingertips to dimple the dough to
  resemble their woolly coats. If desired, a small piece of
  chocolate can be used for eyes after baking.

  Chicago Tribune, December 13, 1990
 
  From: http://www.recipesource.com

  Uncle Dirty Dave's Archives

MMMMM
 
ENJOY!!!

From Uncle Dirty Dave's Kitchen
Home of YAHOOOOAHHHH Hot Sauce & Hardin Cider 

 

... "And you don't *have* to fill the sample jar...;)"
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