Text 35523, 83 rader
Skriven 2010-03-06 11:46:00 av JIM WELLER (1:123/140)
Ärende: An eloquent rant
========================
It looks like Dave Drum was not the only one sucked in.

I Hate the Mac Snack Wrap: A Rant by Nick Kindelsperger

I should apologize in advance for this fast food rant. I've never
indulged in such a tirade before, but I simply couldn't resist this
one. Regularly scheduled content will return later this week, I
promise.

The Mac Snack wrap is the stupidest, most idiotic, dumbest fast food
creation I've ever seen. It purports to be a Big Mac in flour
tortilla, except it betrays logic and any culinary common sense.
From the moment I saw the commercial I knew why it sucked and why it
must be destroyed. And after setting off to McDonald's to taste it
next to the Big Mac I am certain in my convictions. Since no one
else (that I can tell), has stood up and cried foul against the
machine, then I will.

Cry with me, Big Mac. Until this weekend, I hadn't eaten one in 8
years. And after this experience, I have no interest in ever having
one again. The Big Mac is an imperfect sandwich. The bun is too
sweet, the meat is inhumanely raised AND frozen, the vegetables are
watery and bland, and the special sauce is way too creamy and way
too sweet. But...it has one redeeming feature that has kept it alive
as a legitimate creation: the middle bun.

In a dream world of perfectly-executed Big Macs, when the meat is
cooked to order and screaming hot from the griddle, it would soften
that middle bun to create a glorious juice-laden layer. Josh Ozersky
describes this phenomenon perfectly in his book, The Hamburger: A
History (Icons of America).

"...the middle slice of bread, lacking any crust, absorbs the beef
juices from the hamburgers both below and above it and quickly
becomes a kind of Yorkshire pudding. The resulting richness changes
the whole burger's flavor profile, adding a lushness to the
sandwich's mouthfeel..."

Ozersky is actually describing a Big Boy cheeseburger, the first
double decker cheeseburger to gain acceptance. It took Jim
Delligatti, who had once worked at a Big Boy, to bring the Big Mac
to McDonald's. The Big Boy's version, if I remember correctly, is
better than the Big Mac because they take the time to do things
right. And though occassionally a Big Mac comes out of the box like
a perfect commercial, it more often than not comes out looking like
a horror show shown above. But the main point is that the sandwich
as a concept works. Though the execution at McDonald's may fail for
any number of reasons, it's structure is still true. It is not a
lie.

The Mac Snack Wrap, on the other hand, is merely half a regular
burger that has been sliced into strips, and laid on a tortilla with
shredded iceberg lettuce, onion, pickle, unmelted American cheese,
and gobs of that (already) too sweet special sauce. The white
tortilla is no match for the caloric avalanche that comes forth. The
end result is a funnel for cheap food. Without the bread, the
ingredients are exposed for the lies they are. The meat (never
McDonald's strong suit), is reduced to filler without an ounce of
juiciness. There is no balance, no semblance of coherent thought
with this monster. One bite, and I felt sick to my stomach.
 
It is a culinary crime. That this even evolved from a traditional
taco is enough to make my mind explode with fury. I'm not boycotting
McDonald's, because I never went there to begin with. While I, like
just about every child in America, do have strong nostalgia for the
chain, any sentimental tie disappeared well over 15 years ago.

I'm just a home cook who can spot a poorly made meal a mile away.
And this one is so atrocious it made me curious as to whether it was
as bad as I imagined. It was.



Cheers

YK Jim


... Memo to marketing: you do nothing to benefit humanity. Die!

___ Blue Wave/QWK v2.20
--- Platinum Xpress/Win/WINServer v3.0pr5
 * Origin: Doc's Place BBS Fido Since 1991 docsplace.tzo.com (1:123/140)