Text 14170, 87 rader
Skriven 2011-08-01 08:45:21 av Dave Drum (1:18/200.0)
  Kommentar till text 14145 av JIM WELLER (1:123/140)
Ärende: Carling
===============
-=> JIM WELLER wrote to MICHAEL LOO <=-

 ML> Funny that Kirin makes Moxie, but Anheuser-Busch
 ML> makes Kirin beer (in the US).

 JW> In today's age of multinationals and brand licensing we see all
 JW> sorts of similar anomalies.

 JW> Canada once had a third national brewery, Carling, later
 JW> Carling-O'Keefe, now part of Labatts. It's Black Label was at one
 JW> time quite popular and it licensed the name to different breweries in
 JW> the USA, Ireland and South Africa (and probably elsewhere as well).
 JW> Today the Carling Black Label brand is defunct in Canada and the
 JW> other three breweries have been bought out by three mega-breweries
 JW> who are in competition with each other globally but share that
 JW> brand country by country.

Actually, I think, Carling Brewing Co. was a presence in the lower 48. They
also owned, brewed, Stag beer - a really horrid dry Pilsener which reminded me
of sweaty horse blankets wrung into bottles. The Stag brewery (main one,
anyway) was in Belleville, IL (Griesedieck Western Brewery Co. in Belleville,
Illinois).

After World War II, the Brewing Corporation of America was acquired by parent
firm, Canadian Brewers Limited. In 1946, the bosses in charge decided to
eliminate the Black Label brand and concentrate on the higher priced and more
profitable Red Cap Ale. This was a bad idea as sales dropped 40% in just two
years. The Carling Black Label brand was reintroduced in 1950. The "Hey Mabel,
Black Label ! " advertising phrase is born and later goes on to be one of the
most popular and recognizable slogans known. * In 1951, Carling hires Jeanne
Goodspeed, an actress and model from New York City to become Mabel. For almost
twenty years she, or an animated likeness of her was seen in television and
print ads as a bar maid toting trays of Carling Black Labels to thirsty
patrons. 

* Also giving rise to "Off the table, Mabel, the quarter's for the beer"
responses.

In 1954, the company, known now as the Carling Brewing Company, began the
program of growth and development that brought it to national eminence. The
Stag brewery in Belleville,IL , is purchased from Greisedieck - Western Brewing
Company. Along with that deal came another brewery in St. Louis called the Hyde
Park Brewery. This brewery, which was antiquated, was shut down a few years
later after a fire destroyed part of the brewery in 1958.

Last two paragraphs (not the aside, however) are quoted from
http://heymabelblacklabel.com/id23.htm which is a pretty decent synopsis of
Carling in the US.

MMMMM----- Recipe via Meal-Master (tm) v8.06

      Title: Bacon-Wrapped Shrimp & Water Chestnuts
 Categories: Five, Pork, Seafood, Sauces, Appetisers
      Yield: 12 servings

     16 oz Package Black Label(r) Bacon
     20 lg Shrimp; peeled, deveined
      8 oz Can water chestnuts
    1/2 c  Teriyaki sauce
    1/2 c  Barbecue sauce

  Heat oven to 400xF/205xC.

  Cut bacon slices in half.

  In large skillet, cook bacon over medium-high heat 5 to 6
  minutes or until soft and cooked, but not crisp.
  
  Wrap each shrimp and water chestnut with half-slice bacon.
  In 8x8-inch baking dish, brush shrimp with teriyaki sauce.
  In separate 8x8-inch baking dish, brush water chestnuts
  with barbecue sauce.
  
  Bake shrimp and water chestnuts 15 to 20 minutes or until
  bacon is crisp.

  2011 Hormel Foods Corporation 

  From: http://www.hormel.com

  Uncle Dirty Dave's Archives

MMMMM
 
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