Text 22026, 108 rader
Skriven 2012-03-04 14:37:00 av Glen Jamieson
     Kommentar till en text av Jim Weller
Ärende: AHUA 287  20304
=======================
 -=> Quoting Jim Weller to Glen Jamieson <=-

 ML> A new chile war has erupted - the Trinidad Scorpion Butch T,
 ML> then the Texas Scorpenis, then the Trinidad Moruga Scorpion
 ML> I don't know where the Australian version stands

 JW> "A Trinidad Scorpion pepper grown in New South Wales, Australia, was
 JW> tested and according to Guinness World Records as of 1 March 2011,
 JW> is currently the hottest chile pepper grown. It measured 1,463,700
 JW> SHU... Previously: an English grown Naga Jolikia (Bhut Jolokia),
 JW> Viper cultivar, 1,359,000 SHU."

Those are remarkably precise figures, considering that the Scoville
classification is based on a human perception of spicyness, and humans
vary considerably.
 
 GJ> Is there any point in breeding such extreme chiles,
 GJ> except for macho Texans to compete against each other?
 JW> It seems that the English, Indians and now Australians are equally
 JW> keen to compete for bragging rights.

It is interesting that no chilies have been included in the top 3 from
the Padang region of Sumatra, where the personal chile consumption is
probably the highest in the world.
 
 GJ> An interesting item that Echo people could relate to appeared in a
 GJ> recent New Scientist.
 
 GJ> "When instant cake mixes hit US shelves in the late 1940s, sales were
 GJ> disappointing.  Pioneering consumer psychologist Ernest Dichter went
 GJ> into the nation's kitchens to investigate.  His interviews with
 GJ> housewives led him to a startling conclusion.  The mixes made baking
 GJ> too easy; cooks felt undervalued.  On Dichter's recommendation the
 GJ> next generation of mixes required the addition of a fresh egg.  They
 GJ> sold like hot cakes."

 JW> I was told a similar story by a marketing prof back in college.

A Marketing prof would have to be a good consumer psychologist.

 JW> He declared that when cake mixes were first sold in Canada they
 JW> merely required adding water and sold well everywhere but in Quebec.
 JW> After some research the companies formulated a version for Quebec
 JW> that required milk and an egg, which was successful. The moral was
 JW> know your demographics. The French were more conservative and
 JW> traditional, and women there are more concerned about (perceived)
 JW> nutrition for their families and less concerned with convenience and
 JW> saving time.

That sounds like a similar base to the story.  I suggest that the
Frankish ladies were more concerned about retaining a bit of
creativeness in their cooking than family nutrition - personal pride.

 JW> Another pithy little quote of his: "The railways thought they were in
 JW> the train business when they were really in the transportation
 JW> business." Which is why they were blindsided first by highways,
 JW> trucking and automobiles and then by airplanes. 30 years later a lot
 JW> of businesses got killed by the internet because their business
 JW> development and marketing geniuses missed that lecture. e.g. book
 JW> stores, video rental stores and newspapers.

One could also include the Eastman Kodak film business.

The railways still remain the most economical way of moving large
quantities of stuff over land, so more railways are being built in
Western Australia to move iron ore.  To further reduce costs, it is
proposed that the next generation of these 2 km long trains would be
run without drivers and be remotely controlled, like the aerial drones
in Afghanistan that blow up friend and foe fairly indiscriminately.

MMMMM----- Recipe via Meal-Master (tm) v8.05
 
      Title: Chile Heat Scale
 Categories: Misc, Information
      Yield: 1 Servings
 
 
                  Approximate Rating Scoville Units Chile Varieties
  
  : 10           100,000-300,000      Habanero, Scotch bonnet
  :  9            50,000-100,000            Chiltepin
  :  8            30,000- 50,000         Piquin, Cayenne
  :  7            15,000- 30,000            de Arbol
  :  6             5,000- 15,000             Serrano
  :  5             2,500-  5,000    Jalape¤o, Chipotle, Mirasol
  :  4             1,500-  2,500             Cascabel
  :  3             1,000-  1,500         Ancho, Pasilla
  :  2               500-  1,000       New Mexican, Anaheim
  :  1               100-    500             Cherry
  :  0                 0               Mild Bells, Pimiento
  
  Spelling The word "chile" is both an adjective and a noun referring
  to the plant and pod of a hot pepper, as in "chile pepper" (singular)
  and "hot chilies" (plural). On the other hand, "chili" or "chilli" is
  a stew-like mixture. "Chili powder" is a spice blend used to make
  chili; it usually contains a combination of dried ground New Mexican,
  Anaheim or Cayenne chile peppers, as well as garlic, cumin and other
  spices.
                         Vegetarian Gourmet
                             Spring 1995
 
MMMMM
 

___ Blue Wave/DOS v2.30 [NR]

--- FLAME v2.0/b
 * Origin: Braintap BBS Adelaide Australia (3:800/449)