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Skriven 2014-11-10 17:56:00 av Travis McGee
Ärende: Vegan mayonnaise maker sued by food giant Unilever
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Has anyone tried this stuff? Is it any good?

http://www.latimes.com/business/la-fi-just-mayo-20141110-story.html

Vegan mayonnaise maker sued by food giant Unilever
By David Pierson contact the reporter

San Francisco start-up faces suit over vegan mayonnaise

Big Tobacco, Big Oil, now Big Mayo?

That’s what Josh Tetrick, founder and chief executive of Hampton Creek
in San Francisco, feels like he’s facing in a lawsuit filed against his
vegan start-up by multinational food giant Unilever.

The $67.4-billion company says Tetrick’s firm is engaging in false
advertising by describing its Just Mayo sandwich spread as mayonnaise,
even though it contains no eggs.

“Big Mayo strikes,ö said Tetrick, who believes his company is absolved
of false advertising claims because his spread uses the colloquialism
“mayoö and not “mayonnaise.ö U.S. Food and Drug Administration
guidelines for mayonnaise contain egg yolk.

Unilever is seeking compensation for lost profits and damages and
demanding that Hampton Creek refrain from declaring Just Mayo superior
in taste to Unilever’s Best Foods and Hellman’s brands of mayonnaise.

"We brought this lawsuit because use of the Just Mayo name blatantly
misleads consumers," a Unilever spokesperson said in an e-mailed
statement.  "In fact, the product is Just NOT Mayo as it does not
contain one of mayonnaise’s key ingredients – eggs – in violation of the
federal regulations that are in place to protect consumers."

The British-Dutch company filed its lawsuit Oct. 31 in federal court in
Newark, N.J.

Just Mayo burst onto the health food scene last year with high-profile
financial backing from Microsoft founder Bill Gates and Li Ka-shing,
Asia’s richest tycoon.

Made with Canadian yellow peas, canola oil and lemon juice, Just Mayo is
the first in a line of egg-less products Hampton Creek is developing as
an alternative to industrialized foods that depend on animal byproducts.

Tetrick said the Unilever lawsuit will be positive for Hampton Creek
because it will draw attention to a food system he calls “antiquated.ö

An online petition in support of Hampton Creek led by food television
personality Andrew Zimmern garnered 10,000 signatures by Monday afternoon.

Tetrick said his vegan mayo performs better than those made with eggs.
The yellow peas help the spread stay emulsified longer and remain less
watery, making it ideal for the food service industry, he said.

The creamy condiment is sold at Whole Foods Market, Target, Vons and
Costco, among other stores.

Tetrick said the egg industry also is no fan of his vegan spread. And he
wonders when he’ll draw opposition from cookie dough makers to Hampton
Creek’s vegan cookie dough.

“There might be Big Cookie soon,ö he said.

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