Text 6276, 69 rader
Skriven 2013-10-31 07:36:00 av DAVE DRUM (1:261/1381)
     Kommentar till en text av MICHAEL LOO
Ärende: Further on OJ
=====================
I found this whilst mining around for something else - on
http://www.foodrenegade.com

Making OJ should be pretty simple. Pick oranges. Squeeze them. Put the juice in
a carton and voilà!

But actually, there is an important stage in between that is an open secret in
the OJ industry. After the oranges are squeezed, the juice is stored in giant
holding tanks and, critically, the oxygen is removed from them. That
essentially allows the liquid to keep (for up to a year) without spoiling– but
that liquid that we think of as orange juice tastes nothing like the Tropicana
OJ that comes out of the carton. 

In fact, it's quite flavorless. So, the industry uses "flavor packs" to
re-flavor the de-oxygenated orange juice:

When the juice is stripped of oxygen it is also stripped of flavor providing
chemicals. Juice companies therefore hire flavor and fragrance companies, the
same ones that formulate perfumes for Dior and Calvin Klein, to engineer flavor
packs to add back to the juice to make it taste fresh. Flavor packs aren't
listed as an ingredient on the label because technically they are derived from
orange essence and oil. Yet those in the industry will tell you that the flavor
packs, whether made for reconstituted or pasteurized orange juice, resemble
nothing found in nature. The packs added to juice earmarked for the North
American market tend to contain high amounts of ethyl butyrate, a chemical in
the fragrance of fresh squeezed orange juice that, juice companies have
discovered, Americans favor. Mexicans and Brazilians have a different palate.
Flavor packs fabricated for juice geared to these markets therefore highlight
different chemicals, the decanals say, or terpene compounds such as valencine.

The formulas vary to give a brand's trademark taste. If you're discerning you
may have noticed Minute Maid has a candy like orange flavor. That's largely due
to the flavor pack Coca-Cola has chosen for it. Some companies have even been
known to request a flavor pack that mimics the taste of a popular competitor,
creating a "hall of mirrors" of flavor packs. Despite the multiple
interpretations of a freshly squeezed orange on the market, most flavor packs
have a shared source of inspiration: a Florida Valencia orange in spring. 

Squeezed: Alissa Hamilton - Yale University Press (http://squeezed.yupnet.org/)

MMMMM----- Recipe via Meal-Master (tm) v8.06
 
      Title: Orange Juice Fizz
 Categories: Five, Beverages, Booze
      Yield: 8 Servings
 
      6 oz Can orange juice concentrate
           - thawed
      1 c  Cold water
    1/2 c  Orange-flavored liqueur
      2 c  Club soda; chilled
 
  In large non-metal pitcher, combine orange juice
  concentrate, water and liqueur; mix well. Just before
  serving, slowly add club soda; stir gently to blend.
  
  Serve over ice. If desired, garnish with orange slices.
  
  Makes 8 1/2-cup servings.
  
  Recipe from: http://www.recipesource.com
  
  Uncle Dirty Dave's Archives
 
MMMMM

... If you eat yogurt, you'll have lots of culture.
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