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Text 21084, 43 rader
Skriven 2006-01-05 11:26:06 av Björn Felten (2:203/2)
  Kommentar till text 21081 av Paul Sanders (3:633/104)
Ärende: Lack of Gratitude
=========================
 PS> No, that is not the reason why Australia is a better place than the
 PS> U.S.A .

   A company called GMI has checked out what they call National Brand (what
people around the world think of the country), and Australia is number one on
that list.

   A short snippet:

So the strength of Australia's brand derives from an almost
universal admiration of its people, landscapes and living and
working environment. It is more the portrayals of Australia
than the productions of Australia which have built its brand,
the prominent and attractive international tourism campaigns
which the Australian Tourist Board has been running
for several years. Books like Bill Bryson's Down Under
(published as In A Sunburned Country in the US) and movies
like Finding Nemo and My Brilliant Career have helped to
continue this image. While Crocodile Dundee did so much
to establish the Australian character (or at least a likeable
stereotype) in the minds of foreign audiences, a new style
of wildlife documentary fronted by enthusiastic Australian
naturalists has stimulated interest in Australia's natural
history as well as an affinity for its people. Soap operas like
Neighbours and Home and Away have made audiences
around the world familiar with the details of Australian
domestic life. The Sydney Olympics helped to portray a
country that combines an ideal climate with good-humoured,
fair-minded people, talented athletes and considerable
organisational abilities.

These forms of 'vicarious visits' are the ideal means of
promoting a country which, in the end, relatively few people
will be able to visit in person.


   The entire report can be read at/downloaded from (if you don't want to
google for it):

   http://felten.yi.org/NBI.pdf

---
 * Origin: news://felten.yi.org (2:203/2)