Text 14674, 80 rader
Skriven 2006-12-11 14:44:10 av Glenn Meadows (1:379/45)
  Kommentar till text 14655 av Geo (1:379/45)
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From: "Glenn Meadows" <gmeadow@comcast.net>

Ani Defranco is an established artist, she doesn't need the "exposure" to make
people aware of her music.

She might set up a different model for trying to break new talent, but most of
that precludes that the talent, in a joint venture, has the resources to help
as well.

The artists that don't get treated "so special" are many times the ones who
fail.  Being on the inside and watching, most of this "pampering" is driven by
the artists themselves being spoiled brats, wanting more than the guy over
there is getting.  Most don't have any clue as to what reality is, in what
their real potential is.

True example.  A group on one of our labels, who had not had a cd out in 2.5
years, and historically, has never sold more than 250,000 units TOTAL in a full
album over the life of a record, got real "head strong", and "eat up with their
music", and everyone got convinced that this record was going to be THE NEXT
SMASH RECORD (everyone thinks that of their own product). Anyway, everyone was
SO convinced, the initial order for Pressing was 180,000 units, and the sales
people got retail to take 80,000+ units into the stores prior to release date. 
Lots of marketing, promo, hype, pitch to radio, new videos, placement on the
various Video Sites, the groups MySpace page, etc.  Lots of mass emails to
their fan club, etc.

Street date hits, first week sales are 2500 pieces.  Not good.  Second week are
2100 pieces.  Third week 1750 pieces.  Major panic at this point.

Our sales person (not involved with the pop/rock side of our company, and NOT
involved in any way with that division's sales dept.), does some historical
checking of Sound Scan, and sees that the group has NEVER, over 3 prior
releases, EVER sold more than 3,000 the first week.  This group has been OUT of
the market for 2+ years since their last CD, their audience has changed, and
gone on to other acts.

Bottom line, when retailers see THIS low an initial sale, and they're loaded up
with product, it starts being sent back immediately.

To make matters even worse, some bright bozo agreed to have another 250,000
sets of their print done initially as well, and it is a very expensive package
to print.  So, beside sitting there with 100,000 pieces in the warehouse
already pressed, 50+% or the initial shipments are being returned for credit,
and all the print that's been paid for will most likely be destroyed in 6
months, because it will never be used.

--

Glenn M.
"Geo" <georger@nls.net> wrote in message news:457ce528$6@w3.nls.net...
> "Glenn Meadows" <gmeadow@comcast.net> wrote in message
> news:457c2a1f@w3.nls.net...
>> Limo's, most likely, yes, coke, depends on how they hide it...LOL
>>
>> Remember, all this stuff is advanced by the label, and recouped from
> future
>> sales, at the royalty rate. Very expensive loans.
>
> Production costs for big money music companies and production costs for
> Ani
> Difranco are vastly different. IOW, it doesn't *need* to be expensive, the
> music companies just make it that way. Expensive lunch meetings,
> entertainment, treating artists like they were sooo special, advances, all
> of this is non-essential stuff for the business of making music and
> bringing
> it to todays market.
>
> All you need today, is a friend in the media business and a little
> imagination. Look at what Murdock did with myspace after he bought it,
> nobody heard of it before that but a couple court cases and poof it's all
> over the news with more visitors than google. If that man got into the
> music
> business, he would turn it on it's ear.
>
> Geo.
>
>

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