Text 17115, 52 rader
Skriven 2007-03-16 10:23:00 av Adam (1:379/45)
Ärende: Blimey wot a USP
========================
From: Adam <""4thwormcastfromthemolehill\"@the field.near the bridge">

http://www.pcworld.idg.com.au/index.php/id;1722391352

Insane.

"So tell me the features of this vs the noname chinese model which is 1/2 the
price...."

"well it has..."

"Another role could soon be added to the many already performed by home gateway
devices: identifying video pirates.

Home gateway manufacturer Thomson SA plans to incorporate video watermarking
technology, which it also developed, into future set- top boxes and other video
devices. The watermarks, unique to each device, will make it possible for
investigators to identify the source of pirated videos.

By letting consumers know the watermarks are there, even if they can't see
them, Thomson hopes to discourage piracy without putting up obstacles to
activities widely considered fair use, such as copying video for use on another
device in the home or while traveling to work.

"The idea is to slow down piracy without limiting the use of the consumer. They
should not be upset about this unless they are widely redistributing content,"
said Pascal Marie, responsible for strategic marketing at the company's content
security division. "


"They should not be upset about this unless they are widely redistributing
content"

But given the slightest thing can cause a product to sit on the shelf & cause
huge losses to the manufacturer....& possibly poison the entire brand name....

Not merely that but oddly......they are possibly breaking copyright
anyway...i.e. you have a file....they are saying their machine will alter
it....did you give your permission?

What is it at the moment with the corps licking the .....ummm rear of the MPAA
etc?

I mean what is it to Thomson? They are risking losing sales & for what? Not a
single "consumer" (you know the people wot actually buy the thing from them)
will thank them for the above so....


Adam

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