Text 6344, 136 rader
Skriven 2005-07-26 16:22:58 av Ellen K (1:379/45)
   Kommentar till text 6316 av Mike '/m' (1:379/45)
Ärende: Re: Window closing on Office 2003
=========================================
I'm not enough of a marketing maven to know.  The only part I'm good at is
figuring out stuff like how to segment lists.

> From: Mike '/m' <mike@barkto.com>
> "Insulted"?  I don't think so.
> "Aware of what vendor thinks of me"? yes.
> Do you *really* think it is good marketing for Microsoft to call its
> customers "dinosaurs"?
> /m
> On Sun, 24 Jul 2005 18:05:51 -0700, Ellen K. <72322.1016@compuserve.com>
> wrote:
>> Hmm, you think people feel insulted by those ads?   Didn't occur to me
>> but I guess you could be right.  Personally I see the ads and think,
>> "Yeah, maybe feature x would be nice, but it's not a must-have."  But I
>> don't feel insulted.
>> 
>> We have Office 2K on every desktop where the people need a productivity
>> suite and they definitely use it.  But I think that's a minority of the
>> total users.
>> 
>> On Sun, 24 Jul 2005 17:04:11 -0500, "Randy" <dev@null.org> wrote in
>> message <42e40f2a$1@w3.nls.net>:
>> 
>>> Doesn't matter: the net effect is the same.
>>> 
>>> Insulting your customers becuase you haven't upgraded is one of many things
>>> that IBM got their head handed to them for. As a datapoint, Office 2K is
>>> deolpyed on over 300 seats in my facility-but yet less than 5% use it. Now
>>> multiply that by 10-or 100. Does it make sense to be flushing that kind of
>>> money down the rathole every 24 to 36 months?
>>> 
>>> Rolling out new versions of Office isn't cheap, and such line items usually
>>> have to go real high up the foodchain to get approval-and if those at that
>>> tier think the current deployment is 'good enough'....
>>> 
>>> These days, unless a project yields a significant cost takeout or it will
>>> give you a double-digit YOY earnings growth, the odds of getting something
>>> like an Office refresh in are slim to none-especially if you're in a low or
>>> no-growth industry.
>>> 
>>> "Ellen K." <72322.1016@compuserve.com> wrote in message
>>> news:5ps7e1h3a14jq18580lg9vasd0ac008agf@4ax.com...
>>>> The dinosaurs are the ones who haven't upgraded, I don't think anyone
>>>> thinks MS is calling people dinosaurs for buying the software in the
>>>> first place.
>>>> 
>>>> On Sun, 24 Jul 2005 09:49:59 -0400, Mike '/m' <mike@barkto.com> wrote in
>>>> message <pv67e1p495a0fc6h96otis61jumgrncsn5@4ax.com>:
>>>> 
>>>>> 
>>>>> Maybe better worded as, ~A lot of people used to buy every other
>>>>> version.~  I think that is the crux of Microsoft's problem.
>>>>> 
>>>>> Another part of the problem being Microsoft taking out full-page ads in
>>>>> major newspapers to call its customers dinosaurs for buying Microsoft
>>>>> software.   I wonder what bright spark in Redmond thought of that
>>>>> marketing angle?
>>>>> 
>>>>> 
>>>>> /m
>>>>> 
>>>>> 
>>>>> On Sun, 24 Jul 2005 02:35:07 -0700, Ellen K. <72322.1016@compuserve.com>
>>>>> wrote:
>>>>> 
>>>>>> A lot of people basically buy every other version.
>>>>>> 
>>>>>> On Thu, 21 Jul 2005 17:18:12 -0400, Mike '/m' <mike@barkto.com> wrote in
>>>>>> message <r440e1loq235n47v3r57nti8li0uddd6vd@4ax.com>:
>>>>>> 
>>>>>>> 
>>>>>>> http://www.channelregister.co.uk/2005/07/21/microsoft_office_2003/
>>>>>>> 
>>>>>>> ===
>>>>>>> Microsoft is facing an uphill battle to push copies of Office 2003 on
>>>>>>> customers and its ISV partner ecosystem, ahead of next year's predicted
>>>>>>> launch of Office 12.
>>>>>>> 
>>>>>>> Office 2003 appears to be falling behind in targeted sales for this
>>>>>>> point in the product's lifecycle, according to Microsoft's own internal
>>>>>>> figures and guidelines. Just 15% of PCs are running Office 2003, two
>>>>>>> years into its life, with Office 12 - the next edition of Microsoft's
>>>>>>> ubiquitous suite - now on the horizon. However, Microsoft traditionally
>>>>>>> expects between 50% and two thirds of customers to be running the
>>>>>>> previous version of Office when the new copy ships.
>>>>>>> 
>>>>>>> During a recent press roundtable Chris Capossela, vice president for
>>>>>>> Microsoft's Information Worker product management group said that
>>>>>>> Microsoft is holding firm on these numbers, and expects two thirds of
>>>>>>> the 400m Office installation base will be running Office 2003 at the
>>>>>>> time when Office 12 ships.
>>>>>>> 
>>>>>>>That means an awful lot of sales, marketing and product development work
>>>>>>> by partners during the next 18 months, in order for Microsoft to hit
>>>>>>> those figures.
>>>>>>> 
>>>>>>> News of the gap between sales and expectations explains Microsoft's
>>>>>>> recent attempt to tempt partners developing services and add-ins for
>>>>>>> Office 2003, and the earlier Office XP, with tall tales of a $140bn
>>>>>>> market opportunity in getting customers to move off of old versions of
>>>>>>> Office onto newer editions.
>>>>>>> 
>>>>>>> Microsoft believes customers should adopt Office 2003 now, rather than
>>>>>>> hold out for the anticipated release of Office 12, in-order to
>>>>>>> capitalize on recent advances in the suite's e-mail management, remote
>>>>>>> networking and security.
>>>>>>> 
>>>>>>> Capossela said: "It's a matter of how much value do these [features]
>>>>>>> have in 0ffice 2003 and are customers willing to wait for 18 months to
>>>>>>>do team collaboration or 18 months before they can get their inbox under
>>>>>>> control. Eighteen months is along time for people to wait."
>>>>>>> 
>>>>>>> According to analysts, and a sizeable chunk of letters to The Register
>>>>>>>on this subject, one hurdle Microsoft must clear is persuading customers
>>>>>>> to overcome the basic level of comfort and familiarity they have using
>>>>>>> their existing, older, copies of Office. Capossela believes Microsoft
>>>>>>> can overcome this inertia by evangelizing people on how the workplace
>>>>>>> has changed and later versions of Office can meet their needs.
>>>>>>> 
>>>>>>> "For us, it's telling people about the things they can do that add [to]
>>>>>>> the changing workplace. It's about what are the pains of the changing
>>>>>>>workplace... the fact e-mail has quadrupled. The Outlook we shipped then
>>>>>>> wasn't great as handling tons of e-mail or you don't have to VPN into
>>>>>>> the core network from an internet café," Capossela said....
>>>>>>> ===
>>>>>>> 
>>>>>>> 
>>>>>>>To paraphrase Microsoft, ~upgrade now because we need the revenue.  then
>>>>>>> upgrade again in 18 months because we want you to.~
>>>>>>> 
>>>>>>> /m
>>>> 
>>> 

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