Text 8593, 63 rader
Skriven 2005-12-03 07:49:20 av Mike '/m' (1:379/45)
Ärende: Apple 10-K reveals success as secret sauce
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From: Mike '/m' <mike@barkto.com>


http://www.macworld.co.uk/news/index.cfm?RSS&NewsID=13276

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Apple's Mac unit sales have increased 27 per cent while average prices have
fallen 7 per cent, Apple's Form 10-K reveals.

The filing confirms success in almost every Apple strategy.

Total Mac net sales increased $1.4 billion or 27 per cent during 2005 compared
to 2004, the company discloses in its regulatory filing. Mac unit sales climbed
1.2 million units or 38 per cent during 2005 compared to 2004.

Apple is also enjoying a 21 per cent year-on-year growth higher education, and
11 per cent growth in the K-12 education markets.

iPod halo confirmed

Net sales of iPods rose $3.2 billion or 248 per cent during 2005 compared to
2004. Unit sales of iPods totaled 22.5 million in 2005, which represents an
increaseof 409 per cent from the 4.4 million iPod units sold in 2004, Apple
said.

"Apple believes that the success of the iPod is havinga positive impact on Mac
sales by introducing new customers to Apple's other products," the company
observed.

Net sales of other music related products and services increased $621 million
or 223 per cent during 2005 compared to 2004, it said. These include iTunes
Music Store sales.

Retail segment booming

Apple's retail segment continues to boom. The company opened up 38 new brick
and mortar retail stores in 2005, expanding operations internationally into
Canada, Japan and the UK. Retail sales grew almost double, to $2.4 billion
during 2005. Annualized revenue per store reached $22.4 million. This gathered
income of $151 million during 2005, compared to $39 during 2004.

During 2005, net sales in the Americas segment grew 64 per cent or $2.6 billion
compared to 2004, primarily because of significantly-higher iPod sales, the
company said.

Apple's European business is also booming. Net sales in the Europe segment grew
$1.3 billion or 71 per cent from 2004. Total Mac unit sales in Europe grew 47
per cent, year-on-year. Desktop computer sales climbed 56 per cent in Europe,
Apple said.

It seems Apple is beginning to regain lost ground in Japan, where net sales and
Mac unit sales climbed 36 per cent and 8 per cent, respectively, during 2005
compared to 2004. "Japan experienced increased net sales in desktop products,
iPod, and other music related products and services", Apple reveals.

Desktop unit sales were up 41 per cent and iPod sales increased by 220 per cent
year-on-year in Japan....
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 /m

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