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PC Magazine Goes 100% Digital
11.19.08

by Lance Ulanoff

An Open letter to PC Magazine (Print) Readers,

The January 2009 issue (Volume 28, Issue 1) of PC Magazine will mark a
monumental transition for the publication. It is the last printed
edition of this venerable publication. Of course, as with any
technology-related enterprise, this is not the end, but the beginning of
something exciting and new.

Starting in February 2009, PC Magazine will become a 100-percent digital
publication. So, in addition to our popular network of Websites, which
includes our centerpiece, PCMag.com, as well as ExtremeTech, blogs like
Gearlog and AppScout, and audio and video content that includes PCMag
Radio, Cranky Geeks and DL.TV, we'll offer PC Magazine Digital Edition
to all of our print subscribers. The PC Magazine Digital Edition has
actually been available since 2002. So for thousands of you, the
benefits of this unique medium are already clear. And those benefits
will continue to multiply in the coming months, as we work hard to
enhance your digital experience.

With PC Magazine Digital, you will continue to receive the same quality,
unbiased, expert reviews of products, as well as tech advice, news, and
opinions you have come to expect from us these past 27 years, all in a
package that is completely portable. Our coverage will not change, only
the format, which offers these benefits:

    * It arrives in your e-mail automatically. Just click the link to
    either download the latest edition, or to view it entirely online.

    * It is portable. Once you've downloaded the issue (which takes a
    matter of seconds), just power up your PC and view it anywhere, on
    an airplane, in your hotel room, wherever.

    * It looks like the PC Magazine you're familiar and comfortable
    with. I know why you've stuck with us all these years. You like the
    magazine and you enjoy the format. Our digital platform makes it
    possible to deliver that same magazine experience on your PC. So you
    can "turn" the pages and view our features and departments as you do
    now.

    * It's lively and interactive. Our digital edition will eventually
    offer rich media options within a magazine format. So, for example,
    next to the product review you're reading in First Looks, you can
    easily view a slideshow of that product. Or while you're reading a
    Solutions article on Microsoft Outlook tips, our PC Labs experts can
    walk you through the steps of some of those tips in a video.

    * Yes, you can print it. You can print as many pages of the magazine
    as you want.

    * It's searchable. Here's something PC Magazine print cannot do.
    Enter a search term and PC Magazine Digital will fill all the
    related pages.

    * A live TOC: The table of contents is not only a place to find out
    what's in this month's issue. You can use it to navigate directly to
    the stories you want to read.

    * It's Green: You can actually feel good about the amount of paper,
    ink, and gas we'll all be saving by not producing and consuming a
    physical magazine.

For our current subscribers, if we already have your e-mail address, you
don't have to do a thing. The digital edition will begin arriving in
your e-mail inbox. If we don't have your e-mail address, please visit
our customer service Web site (http://go.pcmag.com/subscriberservices)
and follow the instructions on it. If you're not yet a subscriber, you
can find a free trial edition of PC Magazine Digital Edition at this
link: http://www.zinio.com/express3?issue=316996843&o=ext.

While we are energized by the endless possibilities of the digital
format, I assure you that the decision to stop producing a hard-bound
copy was not an easy one. But the reality is that the ever-growing
expense of print and delivery was turning the creation of a physical
product into an untenable business proposition.

I want to personally thank you for more than 27 years of devotion to PC
Magazine in its print form, and now I invite you to, if you haven't
already, join us in the digital age. There are many technology
innovations on the horizon. It promises to be a wild ride, one for which
you'll find no better guide than the PCMag Digital Network.

-Lance Ulanoff
   Editor-in-Chief
   PCMag Digital Network

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