Text 37333, 63 rader
Skriven 2013-05-28 17:31:08 av MIKE ROBERTS (1:261/1381)
Ärende: 3 Stooges Hot Sauce
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Not a Hot Sauce Fan, Myself, but I know some of You are:

From the Savannah Morning News

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Savannah purveyor turns up the heat on The Three Stooges
Posted: May 27, 2013 - 10:48pm  |  Updated: May 28, 2013 - 7:20am

If there is one thing local business owner Jimmy Kelley knows, it’s hot sauce.

As president of Savannah-based Mo Hotta Mo Betta, he understands that
concocting a well-received hot sauce is as much of an art as it is a science.

“We are in the mindset that a lot of people can just come up with a hot
sauce that can just burn the fire out of your mouth,ö he said. “But our
stuff is really built on flavor and then heat. We are really focused on the
flavor side of it, not just the heat side. Heat is important to us for
sure, but we want people to enjoy the experience and not just remember the
pain from the experience.ö

In fact, Kelley and his staff’s devotion to quality and customer service
made Mo Hotta Mo Betta a perfect candidate for C3 entertainment to allow
the company to launch a new line of Three Stooges-themed sauces, said Ani
Khachoian, C3 executive vice president of Licensing and Consumer Products.

Mo Hotta Mo Betta’s staff is working to perfect unique recipes influenced
by each of The Three Stooges. The product line, which is scheduled to
launch mid June, will include “Curly’s Knockout,ö “Larry’s Lightningö and
“Moe Hottaö packaged in a 5-ounce bottle, with each character’s
black-and-white mug affixed to the label.

“It just kind of fits hand-in-hand with what we are doing — the kind of
zany funny side of (The Stooges),ö Kelley said. A lot of the sauces we
carry are off the wall.ö

Kelley said The Three Stooges have a certain appeal that has stood the test
of time and the license will allow his company to reach a market segment
not only composed of hot sauce enthusiasts but fans of the comedy trio as well.

“Curly has always been the funniest one to me,ö he said. “What is so great
is I can still sit down and watch The Three Stooges with my son. It’s
black-and-white and compared to all the stuff that is going on now — all
the different cartoons and stuff — he still thinks it’s absolutely
hilarious, which is great. It’s 60 years old, and it’s still relevant to
kids and people today.ö

Mo Hotta Mo Betta has championed the hot sauce industry since 1989. In
addition to the line of hot sauces, the Internet-based company
internationally distributes spicy snacks and barbecue and hot sauces by
makers from around the globe.

Kelley said his company also plans to bottle The Three Stooges barbecue
sauce in the near future and continue developing new versions of their
signature brand.

“We are working on some new products for Mo Hotta,ö he said “But it takes
us a while to bang out something new because we are so particular about the
ingredients being natural and different.ö

Mike
 
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